Are We Entering Another Musical Golden Age?

Without further or due, the answer is, a big fat YES. Just like music in the the 30’s when Nazi propaganda went against Jazz, now we think who goes against Jazz? Well, that is exactly what my great grandchildren are going to think about streaming music rather than having it on a CD. The reason for this example is that no matter what the topic is new things will always have people going against it, just because we humans like to be ourselves and changing for example one’s belief is very hard and so is adapting to new things, becaue ego is the most important player here.

In the past when Napster started thanks to a bunch of hackers, huge labels and record companies refused that sharing music online would go anywhere, and look today!! Napster, Spotify, Pandora, 8-tracks, the all new Youtube Music Key and many other companies. Spotify is talking Billions, and all this goes to thank Napster for evolutionizing music.

And since Napster created that free type of sharing music, music has been changing, because people don’t buy the tracks and CD’s anymore, labels and artists had to adapt to a new system. Today, when labels sign an artist, they invest a lot more in them first hand to make sure a lot of marketing takes place for concerts, merchendise and advertising. So, labels in the music era now, makes way less money from the music and way more money from the margin they split with the artist from selling merchendise and concert tickets.

Says Tom Corson, executive vice president and general manager of RCA Music Group, a rival to Gaga’s label: “It’s not just about great songs. In the best-case scenario, it’s a full multimedia package.”

Basically, now the music is just an image of an artist, investing in it to make more views on websites such as youtube and paying for advertising ends up only for the best because more views makes way for more chance of making more loyal fans that are willing to buy the merchendise if not the music on itunes or through their premium subscriptions on the likes of Spotify.
Youtube also pays fractions of a penny for every view, so people like Justin Bieber with a billion views will make quite a bit of money out of that, says Southward (Youtube Music Partnerships Boss): “We are a very successful ad-supported business to date, and we have paid out over a billion dollars to the music industry.”

By: Almustafa M. Khalid




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