It is funny how nowadays almost every city in the world has a Zara. Their designs, prices and fame attract constantly new customers at the same time they maintain the loyalty of the frequent ones. However, Zara is not alone. It is just an example of many other brands that we perceive on daily basis. Prada, Chanel, Louis Vuitton… Luxury brands that we all dream of. We see their advertisements in Magazines, TV and even bloggers wear them. That makes us WANT them, even though sometimes it feels
more like we NEED them.
These days, we are constantly bombarded with news about beauty. Tips on how to look and dress better. We have special channels on TV in charge of transforming people to make their outside more appealing. The situation worsens with Internet. YouTube is full of tutorials and advices from experts and not so renowned people. Blogs have met a meteoric increase over the last years showing us how to dress fashionable without spending a lot of money. Through them we get to know new brands, we obtain inspiration to create or own combinations and in some cases we also have the chance to participate in contests. Brands have also found their space in the Internet by creating their online shops allowing us to buy 24hours without leaving the house.
All of these means convince us to purchase more and more. They create in us the necessity of being in fashion and if we can, to set a trend. We are all aware of the importance of the appearance and how crucial it is to be beautiful on the outside but… Does the inside not count?
Sometimes I feel like society has lost all sort of common sense. Nowadays it is rather more important to look good than to BE good. Moral values, the fact of being a good person and helping others has now no sense at all. We are all too busy thinking on new ways to look better, to consume more and to prove society how fashionable we are. It is sad. It is extremely sad to grow up in a world where caring about society and those in need is old-fashioned. Where the better we look the empty we are. Being a good citizen, doing our bit to help others and contribute to make this world a better place is not acclaimed. Media does not talk about it. There are no TV channels, neither blogs on how to improve society and those who try face great obstacles in order to be heard. Why can we not find a middle point? I think we should. I think we will because in the end, one thing is clear: Fashion comes and goes but it is what’s on the inside that counts.
By: Celia de la Hoz.