Imagine The Possibilities – Barbie Ad Campaign

Imagine the possibilities campaign by Barbie confronts the acquisitions that the doll maker is outdated and sexist. Barbie comes back with a bang that this was always the dream of the company, they wanted girls to dream big, think big and have fun at the same time. Barbie shows that a girl can become anything she wants to, a football coach, veterinarian or an archeologist. I believe that we should release some pressure from them anyway, it is just a doll. What we really should be scared from are all the zero size models that are becoming real life idols for these girls, it is not the doll Barbie that should scare us, it is the real life Barbie that we need to make sure is not idolised.

Almustafa Mahmoud Khalid



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