‘People in Need’ Campaign Will Make You Think

Even if it’s not a recent campaign, it may be the best one I have seen in a while. Not only is it sending a clear message, but it is also very powerful, sensitive, real and still, very present.

The 2007 Cordaid ‘People in Need’ campaign depicts a series of pictures comparing prices of different commodities people in the developed world spend money on to the costs of vital needs that the developing world cannot afford.

cordaid-beer

cordaid-aftershave

cordaid-handbag

cordaid-sunglasses

The campaign won Silver at the Cannes Lions 2007 in the category Outdoor.

Makes you think, doesn’t it?!?

 

Written by: Ioana-Alexandra Tache

#TeamSkies

Source: http://www.gutewerbung.net/award-winning-cordaid-people-in-need-campaign/

 

 

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