‘People in Need’ Campaign Will Make You Think

Even if it’s not a recent campaign, it may be the best one I have seen in a while. Not only is it sending a clear message, but it is also very powerful, sensitive, real and still, very present.

The 2007 Cordaid ‘People in Need’ campaign depicts a series of pictures comparing prices of different commodities people in the developed world spend money on to the costs of vital needs that the developing world cannot afford.





The campaign won Silver at the Cannes Lions 2007 in the category Outdoor.

Makes you think, doesn’t it?!?


Written by: Ioana-Alexandra Tache


Source: http://www.gutewerbung.net/award-winning-cordaid-people-in-need-campaign/





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