Social Media and How to Use it Effectively

While we enjoy wonderful apps, texting and many other luxuries that have got the world at our finger tips, more than half of the world has no digital access and gadgets.

We believe that social media and these electronic devices play an important part in our lives, i.e. texting with friends, getting to the next level of Candy Crush Saga or spending countless thoughts and time in putting up a profile picture.  But, what is more important to acknowledge is that social media is a tool that provides access to learning and information, as well as one that can drive drastic changes through online platforms.

Social Media has made it easier than the old-fashioned/traditional ways of getting your voice heard, running your business and getting limitless knowledge and access to information that benefits your personal development. While, there are many of us who are striving to implement digital connection to our communities so they can get uncountable benefits and access to information – which are important aspects for the 21st century beings in terms of progress and well-being, it is also important that we don’t forget to make the most of our online experience.

Some time ago, I was mentoring regular internet users in a small community centre. More than half of them did not know or used the benefits of:

  • How to make a website?
  • How to write a blog?
  • How to use an online platform to fund raise?
  • Plus, they didn’t have any knowledge on websites that promote E-Learning and opportunities.

However, all of them knew how to use Facebook, Skype, Whatsapp and so on, platforms used for entertainment purposes.

It is important to invest our time wisely and be aware about these benefits that we have access to, which more than half of the world lacks. The Internet serves more than the purposes of using entertainment apps, it gives countless benefits virtually which help you develop your skills and reach a vast audience.

Written by Shahzor Memon


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