This advertisement from Lexus is genius, costs nothing, involves people “real people” from instagram, and feels amazingly personal when you watch it.
This film was made in 2014. But, for some reason I believe that it did not get enough media attention if compared to other advertising campaigns. The video has 137k views on Youtube, so we can speculate that maybe this was targeting the hardcore Lexus customers, but trust me, I am not a Lexus fan but this video made it personal.
Nonetheless, this is a work of art.